Tommy Hilfiger continued to celebrate its global brand ambassadorship with Spanish tennis veteran, Rafael Nadal. Last week (18th May), they opened up a pop-up tennis tournament in Paris; challenging Rafael himself to a game of ‘Football Tennis’.
The event was held in the courtyard of the brand’s French headquarters on Rue du Faubourg Saint Honoré, where a spectacular set-up was installed for the occasion. It was followed by a VIP cocktail party, where Nadal was joined by football players, Gregory van der Wiel and Jérôme Alonzo; model, Andrès Velencoso; and journalist and model, Ophélie Meunier.
This was the fourth pop-up tennis tournament hosted by Tommy Hilfiger. The first match took place in Bryant Park, New York in August 2015 to launch the partnership with Rafael Nadal for Tommy Hilfiger Tailored. The following two events took place in Stuttgart in November, and Madrid in December 2015.
“Our partnership with Rafael brings one of the greatest athletes of this generation into our Tommy family,” said Tommy Hilfiger. “Rafael really exemplifies our brand spirit: fun, cool, and never too serious. We’re excited to bring our ‘tennis with a twist’ event to Paris, and share the playful concept with our fans in the city.”
Shop the THFLEX Rafael Nadal Edition capsule collection on tommy.com