Life Style Sports | #LSSIcons SS17

As part of its ‘Sports Born, Street Worn’ ethos; the Icons campaign at Life Style Sports celebrates the best in authentic heritage-inspired trainers for sneaker obsessed guys who want to rep the latest styles. The adoption of sportswear as an everyday style has grown from the evolution of trainers from the sports tracks and the stadiums to streets, making them true modern fashion icons. Life Style Sports continues to lead this trend in Ireland, selecting the hottest styles this season featuring new season colourways and stand-out details.

The new campaign is photographed by the phenomenal Alex Hutchinson and features Joel McCleoud from Storm Model Management with grooming by Ciara Allen. Shop the collections online at