fashion

Dog Eat Dog | Seldom Seen

Like watching the sunrise from beyond the horizon, over the past two years we have witnessed the progressive evolution of Dublin-based fashion designer, Oisín Hunt. An underrated creative talent who is the founder and director of Dog Eat Dog clothing (D.EA.D), he has continuously impressed us with his ability to deliver prominent menswear collections time and time again.

For spring summer 2016, Oisín has presented a unisex collection entitled ‘Seldom Seen’. The new line is inspired by the lyrics and message of Thin Lizzy’s ‘China Town’ video and it adopts a familiar monochrome colour scheme. Soft velvet tracksuits and a perforated leather jacket are provided with a neat finish, while full denim looks feature chaotic patterns of splashed paint.

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Oisín says “In our opinion, this song is depicting the kids of Dublin City in the 1980’s who had fallen into bad habits of drugs, alcohol and mindless sex. Chinatown as an ‘area’ of Dublin would have been seen as a derelict; drug infested and trouble seekers heaven.

Everything in the set for the look book are items similar to the music video. Burnt wheels, pallets, trash and a broken trolley are all items which are predominantly filthy and unusable. All of these items have been painted white to juxtapose their original purpose. Aesthetically the purpose of exposing the ground and ceiling is to provide a ‘behind the scenes’ look of the music video whereas the close ups provide the footage idea of the music video to Chinatown. The painted chromium grey denim, velvet tracksuits and white raw leather coat serve the purpose to further push you into the realm of 1980’s Dublin City.

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He has created an authentic identity for his brand where the possibilities are absolutely limitless. The neutral colours used make for a timeless aesthetic, while the finish of each garment is certainly perfection. We are enjoying every moment of his journey.

‘Seldom Seen’ is now available online at www.dogeatdog.co

Photographer: Veselina Tsankova
Make Up: Elaine Cruz
Hair: Danielle Garner
Model (Male): Nathan Evans
Model (Female): Sophia Alonge at Fraser Models
Assisting: Jake McGoldrick and Gavin Kelly