Tommy Hilfiger will present his Spring ’18 Hilfiger Edition collection at the 92nd Pitti Immagine Uomo in Florence, Italy from 13 to 16 June.
His presentation at February’s Pitti Immagine Uomo installation showcased the brand’s commitment to digital selling and innovation, and they will return for a second season to continue the momentum they are enjoying in menswear.
At the renowned international menswear event, the Hilfiger Edition pays homage to Tommy Hilfiger’s menswear heritage, with some classic pieces reimagined for today. The curated selection of looks on show form the building blocks of an essential menswear wardrobe, also featuring new silhouettes which are executed with premium fabrics. The collection approaches style with a modern confidence and relaxed feel and is elevated by the designer’s signature youthful stamp.
The four-day Hilfiger Edition presentation is inspired by the designer’s vision for the future of retail. The Spring ’18 installation will share some unique digital sales platforms and visual merchandising fixtures. This includes the brand’s revolutionary Digital Showroom which allows guests to discuss the collection and engage in customisation.